And it’s bloody interesting too…
We’re at the bleeding edge of a lot of things that include online marketing, web development, global gaming legislation, online product development – the list goes on and on.
Every day there’s something new in terms of what the internet + lots of customers throw at you.
Today, it’s about migrating a large number of active customers from one platform, to a different one (with completely different look & feel), without losing any revenue, customers or staff member’s sanity. It’s complicated in terms of the API technology involved, but it’s pretty simple from our point of view. We need to ensure that all customers understand the move, get engaged with the new product, have a consistent brand experience and feel that the change is communicated simply and professionally.
We’ll do it all and hit whatever targets that we need to hit, and we’ll have fun doing it too.