The “one to many” nature of the initial post or tweet almost promotes competition in terms of who can get the latest trend or idea out there, before the competition can. I’ve found it good to follow certain people who’ve built up a reputation for innovative thinking, big ideas – or have executed online concepts well.
If you can’t beat ’em, at least take on board some of the good stuff :-).
Some of the online experts that I’ve found good in terms of ideas, concepts, delivery and some hard-core ecommerce nerdiness are listed below.
It’s a personal choice – and it’s a good mix of internet marketers, web analytics, SEO and product people.
To kick it off – here’s my own handle:
Liam Casey – http://twitter.com/betonliamcasey – ’nuff said
…and the rest…
Andy Beal – http://twitter.com/andybeal – marketing pilgrim/trackur.com
Jason Fried – http://twitter.com/jasonfried – 37 signals / brilliant product guy
Eric Peterson – http://twitter.com/erictpeterson – analytics
Marshall Sponder – http://twitter.com/webmetricsguru – analytics/metrics
Jim Sterne – http://twitter.com/jimsterne – emetrics founder
Linda Bustos – http://twitter.com/roxyyo – ecommerce guru
Bryan Eisenberg – http://twitter.com/TheGrok – digital enterprise
Rand Fishkin – http://twitter.com/randfish – seo MOZ founder
Danny Sullivan – http://twitter.com/dannysullivan – SearchEngineLand founder
Jeremy Horn – http://twitter.com/theproductguy – product guy
Jeff Bullas – http://twitter.com/jeffbullas – social media guy
It’s worth following a few of these guys, as it gives great food for thought (and the online soul).