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Brands, Content creation, marketing

Marketing as Science or Art. Which are you?

Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level.

If you don’t have the right blend of both – you need to get working on it fast…

Marketing-Scientists-vs-Marketing-Artists

Marketing-Scientists-vs-Marketing-Artists

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About Liam Casey / betonliamcasey

CEO / Management Consultant / Interim Executive - Ecommerce / Digital / Betting & Gaming. 10+ years betting & gaming experience. Enthusiastic about enthusiasm. Contact via: liam @ betonexperts.com

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