Exciting times. And maybe the best job in egaming for me? I’ve just joined the Betsson Group as Managing Director for Betsafe. You can get a great overview of the history of the Betsson Group here. It’s full of smart people, great creative ideas, and a real desire to be as successful as possible. The
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I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have
Two of my favourite things are coming together this summer, when the cricket fraternity (and friends) gets together to play Poker and raise some money for charity. (Note: I’m not involved but have put something up here at my cousin-in-law Tara’s request – as she’s helping run this great event). Johnno Spence is organising two
I’ve been asked recently by a number of people – which egaming companies are killing it on Brand. Who’s done (or doing) the best job in terms of Brand (with a capital B!). I’m a Marketer at heart, and I love good design and a well executed brand proposition that’s supported by engaging product. In this
CRM has evolved. In particular for the egaming industry. People are still struggling with working out the ROI for social network based activity. And it’s not good. The old paradigm of a simple two way dialogue between marketers and their audience – is dead. There are too many touchpoints out there for the digital native
Originally posted on Outside the comfort zone…:
I was really saddened to wake up this morning to hear the news about Ian McKeever. I didnt know him that well, he was friends with a girl that hired me after I left my PR course where we shared a desk in the small office we rented…
I’m a Marketer at heart – and I like pretty pictures and big data simplified. I can also be lazy, disengaged and get bored easily if I don’t understand what people are talking about. (I’m working on that….). I can across this great infographic today from the smart people at Time magazine who have made
I came across this infographic today when I was looking at the our WagerLogic / InterCasino social media strategy. It’s one of the better infographics that I’ve seen that gives out some useful metrics on social media usage. It’s a good sample size (1,000 respondents). It asks the right questions (why, what, etc) and offers
Here’s a handy tip for you stalkers out there… This came up in work today – as we were looking at FB activity and how to work out if a friend request had been turned down. (BTW – Facebook has recently chanaged the “Ignore” button to a “Not Now” button. Guess they think that you’re
betonliamcasey 