Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the … Continue reading
I’m a Marketer at heart – and I like pretty pictures and big data simplified. I can also be lazy, disengaged and get bored easily if I don’t understand what people are talking about. (I’m working on that….). I can across this great infographic today from the smart people at Time magazine who have made … Continue reading
I came across this today, for the first time – and felt that it’s something that should be viewed by anyone who’s got an interest on the intersection of Brand / Online / Social Media / PR 2.0. When looking at it – the question you should be asking yourself (if you are an online … Continue reading
