Liam Casey’s blog on Gaming.
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Cashout is at interesting times: Post #G2E.
I wrote a piece a few weeks ago on cashout. I still have to do a final follow up piece on the potential size of a) the cashout market for Operators in the US and b) some of the risks associated with not licensing relevant IP – but post initial article & #G2E, I’ve had…
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EGR OP ED: Will ‘Stutter’ be Peter Jackson’s next blockbuster?
Overview from @betonliamcasey on Flutter & The Stars Group merger.
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Cashout is at interesting times: Part 1.
This piece focuses on some of the companies that have some sort of cashout offering that is targeting the regulated US sportsbetting market, patent history & what the challenges could be.
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Everybody has a plan until they get punched in the face.
“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself…
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Full text of my recent EGR article on the (betting & gaming) industry innovation struggle.
Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough for the betting & gaming industry.…
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The importance of Brand Advocates (Infographic)
Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the…
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Excellent presentation on the history of Advertising Technology
The internet moves fast. You forget how fast sometimes. Here is an excellent presentation on how AdTech has changed and evolved from a presentation and technology perspective since 1993. It was put together by Maciej Zawadzinski – and if you’re a Marketing maven – that has an interest in programmatic buying, adtech, or want to…
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Off topic: Interesting Daft Report on rental market in Ireland.
daft.ie Rental Report, Q4, 2014 – An infographic by the team at daft.ie Rental Report
Got any book recommendations?
betonliamcasey 