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I wrote a piece a few weeks ago on cashout. I still have to do a final follow up piece on the potential size of a) the cashout market for Operators in the US and b) some of the risks associated with not licensing relevant IP – but post initial article & #G2E, I’ve had… Read more: Cashout is at interesting times: Post #G2E.

@betonliamcasey (NOTE: This Op Ed was first published in EGR Intel. I’ve put interesting links & other opinions in from people, at the bottom of this piece). (I’m currently available for consulting or interesting work / jobs / projects – focused on Marketing, engagement, structures & culture & general business performance). “Deeds will no be… Read more: EGR OP ED: Will ‘Stutter’ be Peter Jackson’s next blockbuster?

MAY YOU LIVE IN INTERESTING TIMES is one of those sayings that people get confused by. The phrase is actually a misconception and nothing to do with wishing one well. It’s a curse, not a blessing. And the genesis of it, is confusing, at best. More background on it here. I can see the same type of confusion around… Read more: Cashout is at interesting times: Part 1.

“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself… Read more: Everybody has a plan until they get punched in the face.

Innovation – why & what’s next? Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough… Read more: Full text of my recent EGR article on the (betting & gaming) industry innovation struggle.

Trump not online gambling. In a Casino. So – what’s the betting & gaming industry’s initial reaction to the news that Donald Trump is the President elect? (Like most people – I’ve been consumed by the political media over the last 36 hours – and it got me to me drafting this, early this morning,… Read more: Betting and Gaming industry reaction (and opinion) to the Trump win.

I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on… Read more: Ten betting & gaming industry predictions for the next 3+ years.

Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the… Read more: The importance of Brand Advocates (Infographic)

Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast… Marketing-Scientists-vs-Marketing-Artists

I’ve been thinking about marketing attribution over the last couple of weeks. I’ve been talking to a some very interesting companies – and one of the big questions that I’ve been asking them, is how do they break down the online sales process and assign a correct weighting to the channels that contributed to the… Read more: Marketing attribution: A big problem for online businesses?

Content creation in 2014: what’s next?

Exciting times. And maybe the best job in egaming for me? I’ve just joined the Betsson Group as Managing Director for Betsafe. You can get a great overview of the history of the Betsson Group here. It’s full of smart people, great creative ideas, and a real desire to be as successful as possible. The… Read more: Great people, great brand, great new start for me.

I’ve been asked recently by a number of people – which egaming companies are killing it on Brand. Who’s done (or doing) the best job in terms of Brand (with a capital B!). I’m a Marketer at heart, and I love good design and a well executed brand proposition that’s supported by engaging product. In this… Read more: The top 3 egaming companies that are winning with Brand. My take.

Amaya & Cryptologic There are exciting industry times afoot. And for me in particular. I’ve recently relocated to Malta to run the Wagerlogic operation, which is now part of the Amaya Group. Amaya have been on a tear over the last 18 months, buying Chartwell and Cryptologic (amongst other businesses). I’ve worked with people at… Read more: Exciting times & big moves…

Alderney have finally got ’round to suspending Full Tilt Poker. Click here to see a copy of the full statement from the regulator. It could spell even more trouble for players. More to follow later. Update: Looks like operations have fully ceased / been suspended – reports are that all games have stopped, table play… Read more: Alderney suspends Full Tilt licence: here’s the regulator’s statement

Quick post this – I just came across this last night, so I thought I’d put down some thoughts. Google’s newest lab rat, is Google Correlate and it complements Google Trends in the sense that it allows you to upload your own data series and look for corresponding data trends. Google’s mission statement for this… Read more: Google Correlate: Your own trend data is your friend?

When Chris Moneymaker won the 2003 WSOP Main Event, from a $39 buy in at PokerStars – he ended up creating what was known as “The Moneymaker Effect” – which was summed up saying “staying at home in front of a computer screen could be more profitable than going to work…” (a quote that came… Read more: Online Betting: Could Financials get the Moneymaker effect?

It was only when I read this fantastic article in Techcrunch, that I realised the actual “under the radar” scale of Amazon’s eccommerce business. Sure, they just sell books and CD’s right? Nope. And that’s a $34 billion a year in revenue nope. That’s like if one company was responsible for 15% if Ireland’s GDP.… Read more: How the hell does Amazon control 30% of all ecommerce in the US?

I’m still waiting to see how the US shakes out with its ongoing struggle to work out what it wants to do with online gambling. It’ll happen. My take is that poker will be first and it’ll regulated on a state by state basis. It’ll be for US companies, and as each state regulates, the… Read more: Is social gaming the future of online gambling?

It’s not all champange supernovas and money-pit online marketing in the online gambling/gaming business. For every high-profile brand that’s splashed over the front and back pages of your local media – there’s many other online gambling businesses that (while household names in their own territories) aren’t as well known on the world stage. Some examples… Read more: It’s not all champange supernovas and money-pit online marketing.

Microgaming announced today that its pulling its software from US facing operators and the US market “for the time being”. They’ve driven the online casino market for many years now, and I’ve recently had a commercial presentation from them, when looking at some of their products. Their casino and flash products are still top-notch, and… Read more: Microgaming pulls out of the US. Great product, will be missed.

The Canadian broadsheet “The Globe and Mail” has put together a piece on the founder of Pokerstars, Isai Scheinberg. It’s not particularly in-depth, but the the fact that they’ve managed to find out much at all, shows the level of mainstream media interest in the current Poker case. The Globe and Mail compares the Scheinberg… Read more: Canadian media does in-depth profile on elusive Pokerstars founder

If Pokerstars and Full Tilt Poker (in particular) weren’t so focused on world domination, and trying to one-up each other in terms of player volumes, I think that the events of Friday the 15th of April may not have happened. Why? In the race to keep maintaining player deposits from US customers, and given that… Read more: My take on the Full Tilt / PokerStars / Absolute Poker ban for US players.

Big news. On Friday, two (as yet unnamed) owners, out of 11, from PokerStars, Full Tilt and Absolute Poker were arrested and  all 11 charged with violating U.S. anti-Internet gambling laws, according to charges filed by federal prosecutors in Manhattan. One of the others is due to turn himself in later today. The domain names… Read more: Full Tilt, PokerStars and Absolute Poker owners arrested & charged by feds

World domination is ongoing, law suits are pending and one of my Facebook predictions for marketers is coming true. I predicted that the cost of advertising on Facebook would rise (it’s up 40% in the last year) but that click through rates would drop. Ergo, it’s not a great destination for seriously bottom line focused… Read more: My crystal ball for Facebook advertising is working well.

Called it part ii because I’m short on inspiration today – and there’s more stuff that I think is interesting about gambling regulation in France…I’ve also got an update on Ladbrokes & Will Hill. Did you know that France’s gambling laws stretch back to 1539 and an edict passed by King Francois the 1st? That’s… Read more: Who’s taking the horse to France? (Part ii)

For those that remember the “…who’s taking the horse to France…” good ‘ole Kerrygold ads – here is the online gambling equivalent with the provisional list of operators that will be licensed by the French governement for online betting & gaming. It’s a list of 11 – and there are some notables missing. Obviously no… Read more: Who’s taking the (Gambling) horse to France?

It’s been too long. Blogging about the business of internet gaming / marketing /  gambling has just felt like extra work – and god knows, I’ve got enough real work to be going on with. What’s happening on the day-to-day business of online gaming front for me? I’m overseeing 2 x casinos, 2 x poker… Read more: Back in the saddle of blogging. Some online gambling thoughts first.

…will they come? That seems to be the question a lot of online gaming operators are asking themselves at the moment. Regional markets seem to be the new online gaming battlegrounds for the established and less established operators. The pronouncements by the EU competition commissioner (Charlie McCreevy) that regional country markets need to open up… Read more: The Field of Dreams – If you build it…

Tipping point, friendquest, repurposing, and my current personal favourite – aquadextrous (the ability to turn off taps in the bath with both feet) may all be considered part of the current lexicon of buzzwords, to which I want to add my own – “blogiscpline”. It’s the discipline of blogging. I originally started this blog as… Read more: Blogiscpline – The discipline of Blogging