Cashout is at interesting times: Post #G2E.

I wrote a piece a few weeks ago on cashout. I still have to do a final follow up piece on the potential size of a) the cashout market for Operators in the US and b) some of the risks associated with not licensing relevant IP – but post initial article & #G2E, I’ve had

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Cashout is at interesting times: Part 1.

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This piece focuses on some of the companies that have some sort of cashout offering that is targeting the regulated US sportsbetting market, patent history & what the challenges could be.

Everybody has a plan until they get punched in the face.

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“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself

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Full text of my recent EGR article on the (betting & gaming) industry innovation struggle.

Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough for the betting & gaming industry.

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The importance of Brand Advocates (Infographic)

Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the

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Betting and Gaming industry reaction (and opinion) to the Trump win.

So – what’s the betting & gaming industry’s initial reaction to the news that Donald Trump is the President elect? (Like most people – I’ve been consumed by the political media over the last 36 hours – and it got me to me drafting this, early this morning, when a Trump win started to look

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Ten betting & gaming industry predictions for the next 3+ years.

I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on

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