Tag: brand

The importance of Brand Advocates (Infographic)

Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the…

February 12, 2017
Sometimes an ad just nails it. This one does.

Yep – sometimes an ad just nails it. This one does. Absolutely brilliant copy-writing. Others obviously agree – when I posted this, it was in the Top 5 in Reddit today. He nailed it.

October 8, 2014
Content creation in 2014: what’s next?

Content creation in 2014: what’s next?

January 22, 2014
Infographic: How we consume content from Brands

I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have…

March 28, 2013