Buy Paddy Power shares. Their site doesn’t work.

Quick post: If a brand has cornered market share in their home market, and the site goes down becuase it was the “busiest day ever” – then something tells me that business is good.

And if they are publicly-quoted company, you can be part of the business. Guess what? Their shares went up 1% today on the back of what should be an online PR disaster.

Methinks someone will be pouring coffee in the servers at least twice a year from now on…