This category contains 55 posts

Everybody has a plan until they get punched in the face.

“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself … Continue reading

Betting and Gaming industry reaction (and opinion) to the Trump win.

So – what’s the betting & gaming industry’s initial reaction to the news that Donald Trump is the President elect? (Like most people – I’ve been consumed by the political media over the last 36 hours – and it got me to me drafting this, early this morning, when a Trump win started to look … Continue reading

Ten betting & gaming industry predictions for the next 3+ years.

I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on … Continue reading

Excellent presentation on the history of Advertising Technology

The internet moves fast. You forget how fast sometimes. Here is an excellent presentation on how AdTech has changed and evolved from a presentation and technology perspective since 1993. It was put together by Maciej Zawadzinski – and if you’re a Marketing maven – that has an interest in programmatic buying, adtech, or want to … Continue reading

Off topic: Interesting Daft Report on rental market in Ireland.

daft.ie Rental Report, Q4, 2014 – An infographic by the team at daft.ie Rental Report

Protected: Bective Minis: Blackrock Blitz – 19th October 2014 – TEST SAMPLE

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Good infographic on the intersection of Gaming & Digital Marketing

I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…

Really good infographic on logos. BBC’s cost 1.8M. Twitter’s cost $15.

If you are interested in Brand and logos in particular – this is a really good infographic that was sent to me today. Kudos to Team Twitter for not going down the involved Agency route. Agencies have their place, but in reality – so much of logo decisions – particularly when a business is at … Continue reading

So, Poppy the Puppy has made herself at home. Completely.

I don’t normally post family stuff here – but I couldn’t resist this. It reminds you that no matter how busy your day, there’s people (and animals) at home – just having a good time and chilling out.  

The Field of Dreams – If you build it…

Originally posted on betonliamcasey:
…will they come? That seems to be the question a lot of online gaming operators are asking themselves at the moment. Regional markets seem to be the new online gaming battlegrounds for the established and less established operators. The pronouncements by the EU competition commissioner (Charlie McCreevy) that regional country markets…