Author: Liam Casey / betonliamcasey

Who looks at banners ads? Great infograph.

Is my online collateral working? Who’s looking at it – and more importantly – who’s actually acting on it? I came across this infograph today, and it’s a great round-up of some of the key metrics & facts about banner ads. The good folk at Prestige Marketing have spent some time on it, so I…

May 11, 2012
Genius work on where brands sit in the Social Media space.

I came across this today, for the first time – and felt that it’s something that should be viewed by anyone who’s got an interest on the intersection of Brand / Online / Social Media / PR 2.0. When looking at it – the question you should be asking yourself (if you are an online…

April 13, 2012
Infograph: Great history of typefaces – the big dates are here.

April 2, 2012
Infograph: Good common sense infograph on building a Twitter following.

With thanks to: http://twiends.com/

March 30, 2012
Little help? Recommendations for good web design & (ideally) dev agencies

I’m looking for some recommendations for web design & development (ideally) in Ireland and the UK but further afield could work too. Big project that could lead to significant long-term work. It’s for a new company that I’m involved with, that’s under wraps for about another month – but I need start reviewing potential agencies…

July 28, 2011
Alderney suspends Full Tilt licence: here’s the regulator’s statement

Alderney have finally got ’round to suspending Full Tilt Poker. Click here to see a copy of the full statement from the regulator. It could spell even more trouble for players. More to follow later. Update: Looks like operations have fully ceased / been suspended – reports are that all games have stopped, table play…

June 29, 2011
Google Correlate: Your own trend data is your friend?

Quick post this – I just came across this last night, so I thought I’d put down some thoughts. Google’s newest lab rat, is Google Correlate and it complements Google Trends in the sense that it allows you to upload your own data series and look for corresponding data trends. Google’s mission statement for this…

May 31, 2011
Online Betting: Could Financials get the Moneymaker effect?

When Chris Moneymaker won the 2003 WSOP Main Event, from a $39 buy in at PokerStars – he ended up creating what was known as “The Moneymaker Effect” – which was summed up saying “staying at home in front of a computer screen could be more profitable than going to work…” (a quote that came…

May 18, 2011
Can I make myself trend on Twitter? I can with Eurovision. Douze Points.

OK, so I lost the vote at home to watch a recorded episode of The Pacific VS the Eurovision Final. No surprise there… So, with laptop open, on the couch, with Eurovision tinnitis after only the second song – I thought that it might give me the chance to see how social media was dealing…

May 16, 2011
So, it’s now “Obama Power” rather than “Paddy Power”. Genius

Seen first hand in Ranelagh village this weekend, and Obama’s on his way… Gotta hand it to the team at Paddy Power. They’ve only gone the direct route in support of Paddy O’Bama and hope that a single view of a betting shop front might get him to change the US’ legal stance on betting.…

May 15, 2011