Category: Content creation

Marketing as Science or Art. Which are you?

By Liam Casey / betonliamcasey on October 20, 2014

Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast…

Posted in: digital marketing, engagement, Online marketing

Brands Content creation

Sometimes an ad just nails it. This one does.

By Liam Casey / betonliamcasey on October 8, 2014October 8, 2014

Yep – sometimes an ad just nails it. This one does. Absolutely brilliant copy-writing. Others obviously agree – when I posted this, it was in the Top 5 in Reddit today. He nailed it.

Posted in: advertising, brand, branding