betonliamcasey

Category: Online marketing

  • Green buttons. Coming soon to a website near you. I bet.

    Slightly random post this, as I was looking at a beta version of a new product vertical that we’re launching on Monday. Where have all the green buttons come from? It’s been a little while since I haven’t had to be 100% hands on with all the bells & whistles in terms of getting a…

  • Is social gaming the future of online gambling?

    I’m still waiting to see how the US shakes out with its ongoing struggle to work out what it wants to do with online gambling. It’ll happen. My take is that poker will be first and it’ll regulated on a state by state basis. It’ll be for US companies, and as each state regulates, the…

  • Judge orders end to NFL lockout. $9 billion still up for grabs. Ouch.

    So, for those of you that aren’t into American sport – you may not be aware that one of the biggest commercial cases in terms of player power VS owner power has been playing out over the last few months. It’s the NFL lockout, and there are a lot of dollars involved. (And I’ve put…

  • Canadian media does in-depth profile on elusive Pokerstars founder

    The Canadian broadsheet “The Globe and Mail” has put together a piece on the founder of Pokerstars, Isai Scheinberg. It’s not particularly in-depth, but the the fact that they’ve managed to find out much at all, shows the level of mainstream media interest in the current Poker case. The Globe and Mail compares the Scheinberg…

  • Full Tilt, PokerStars and Absolute Poker: Domain update

    Breaking news: The DoJ is going to return the suspended domain names, in the recent FTP/Pokerstars/UB case. It’s supposedly to allow the companies to facilitate withdrawals and payments back to US players that are looking like they could be waiting until the case is resolved – before they’d get their funds. A full news release…

  • Google insists on not including “do not track”. Is it kinda evil?

    In a previous post I talked about how browser companies, and specifically how Google, were not going to be keen to see legislation introduced that allowed online consumers to opt-out of tracking / cookie storage / etc. I also pointed out that there’d probably be some interesting statements coming out from these companies in terms…

  • My crystal ball for Facebook advertising is working well.

    World domination is ongoing, law suits are pending and one of my Facebook predictions for marketers is coming true. I predicted that the cost of advertising on Facebook would rise (it’s up 40% in the last year) but that click through rates would drop. Ergo, it’s not a great destination for seriously bottom line focused…

  • SEO: Google’s Panda is not being cuddly.

    Google’s latest update of it’s core search algorithm is going to shaft a lot of content farms, poorly designed sites and online destinations that haven’t focused on user experience. There could be big drops for sites that are also heavily reliant on back-links etc from these content farm type sites. Google is quoted as saying:…

  • Uncle Sam Hates Cookies.

    The two John’s (Kerry & McCain) are introducing a bill in the US that’ll give web users the right to demand they not be tracked online. Yes, Uncle Sam hates cookies. “The bipartisan legislation would allow consumers to demand particular websites stop tracking and selling their online behavior. As it now stands, internet surfers are…

  • Back in the saddle of blogging. Some online gambling thoughts first.

    It’s been too long. Blogging about the business of internet gaming / marketing /  gambling has just felt like extra work – and god knows, I’ve got enough real work to be going on with. What’s happening on the day-to-day business of online gaming front for me? I’m overseeing 2 x casinos, 2 x poker…