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Online marketing

This category contains 20 posts

Ten betting & gaming industry predictions for the next 3+ years.

I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on … Continue reading

Good infographic on the intersection of Gaming & Digital Marketing

I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…

50 great marketers to follow on Twitter. And me.

I came across this great study by the folks at Leadtail and DNN Software on how top marketers at mid-size (50-5,000 employees) US companies engage on Twitter. If you’re a marketer that wants to get inside the social media head of US marketers – check out the study here. (Disclaimer: I have nothing to do … Continue reading

Genius work on where brands sit in the Social Media space.

I came across this today, for the first time – and felt that it’s something that should be viewed by anyone who’s got an interest on the intersection of Brand / Online / Social Media / PR 2.0. When looking at it – the question you should be asking yourself (if you are an online … Continue reading

Infograph: Good common sense infograph on building a Twitter following.

With thanks to: http://twiends.com/

Google Correlate: Your own trend data is your friend?

Quick post this – I just came across this last night, so I thought I’d put down some thoughts. Google’s newest lab rat, is Google Correlate and it complements Google Trends in the sense that it allows you to upload your own data series and look for corresponding data trends. Google’s mission statement for this … Continue reading

Can I make myself trend on Twitter? I can with Eurovision. Douze Points.

OK, so I lost the vote at home to watch a recorded episode of The Pacific VS the Eurovision Final. No surprise there… So, with laptop open, on the couch, with Eurovision tinnitis after only the second song – I thought that it might give me the chance to see how social media was dealing … Continue reading

How the hell does Amazon control 30% of all ecommerce in the US?

It was only when I read this fantastic article in Techcrunch, that I realised the actual “under the radar” scale of Amazon’s eccommerce business. Sure, they just sell books and CD’s right? Nope. And that’s a $34 billion a year in revenue nope. That’s like if one company was responsible for 15% if Ireland’s GDP. … Continue reading

#Eurovision: What’s #blue and can’t sing?

If you clicked through from Twitter, you’ll get this joke. If not – why didn’t you? I’ll be back to actually relevant online blogging tomorrow. Make sure to follow me on: http://twitter.com/betonliamcasey If a tasteless Blue joke didn’t float your boat – why not see if #eurovision / #jedward / #wastemytime is trending on the … Continue reading

Green buttons. Coming soon to a website near you. I bet.

Slightly random post this, as I was looking at a beta version of a new product vertical that we’re launching on Monday. Where have all the green buttons come from? It’s been a little while since I haven’t had to be 100% hands on with all the bells & whistles in terms of getting a … Continue reading

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