Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the
Yep – sometimes an ad just nails it. This one does. Absolutely brilliant copy-writing. Others obviously agree – when I posted this, it was in the Top 5 in Reddit today. He nailed it.
Content creation in 2014: what’s next?
I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have