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Online marketing

This tag is associated with 13 posts

Marketing as Science or Art. Which are you?

Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast… Advertisements

Content creation in 2014: what’s next?

Content creation in 2014: what’s next?

The State of Content Marketing

This is pretty cool – and I really like the email open rates by hour! I’ve been neglecting this blog – but I came across this today – really interesting. I like the email open rates by hour…

How long does it take to build an app?

Here’s a great infographic via Visually, from the folks at Kinvey – about how long it actually takes to build an iOS or Android app.

Lazy, disengaged? Let me help you decide who to vote for in the US.

I’m a Marketer at heart – and I like pretty pictures and big data simplified. I can also be lazy, disengaged and get bored easily if I don’t understand what people are talking about. (I’m working on that….). I can across this great infographic today from the smart people at Time magazine who have made … Continue reading

Genius work on where brands sit in the Social Media space.

I came across this today, for the first time – and felt that it’s something that should be viewed by anyone who’s got an interest on the intersection of Brand / Online / Social Media / PR 2.0. When looking at it – the question you should be asking yourself (if you are an online … Continue reading

Google Correlate: Your own trend data is your friend?

Quick post this – I just came across this last night, so I thought I’d put down some thoughts. Google’s newest lab rat, is Google Correlate and it complements Google Trends in the sense that it allows you to upload your own data series and look for corresponding data trends. Google’s mission statement for this … Continue reading

Is social gaming the future of online gambling?

I’m still waiting to see how the US shakes out with its ongoing struggle to work out what it wants to do with online gambling. It’ll happen. My take is that poker will be first and it’ll regulated on a state by state basis. It’ll be for US companies, and as each state regulates, the … Continue reading

Judge orders end to NFL lockout. $9 billion still up for grabs. Ouch.

So, for those of you that aren’t into American sport – you may not be aware that one of the biggest commercial cases in terms of player power VS owner power has been playing out over the last few months. It’s the NFL lockout, and there are a lot of dollars involved. (And I’ve put … Continue reading

Full Tilt, PokerStars and Absolute Poker: Domain update

Breaking news: The DoJ is going to return the suspended domain names, in the recent FTP/Pokerstars/UB case. It’s supposedly to allow the companies to facilitate withdrawals and payments back to US players that are looking like they could be waiting until the case is resolved – before they’d get their funds. A full news release … Continue reading

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