Liam Casey / betonliamcasey

CEO / Management Consultant / Interim Executive - Ecommerce / Digital / Betting & Gaming. 10+ years betting & gaming experience. Enthusiastic about enthusiasm. Contact via: liam @ betonexperts.com
Liam Casey / betonliamcasey has written 81 posts for betonliamcasey

Good infographic on the intersection of Gaming & Digital Marketing

I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…

Sometimes an ad just nails it. This one does.

Yep – sometimes an ad just nails it. This one does. Absolutely brilliant copy-writing. Others obviously agree – when I posted this, it was in the Top 5 in Reddit today. He nailed it.

Really good infographic on logos. BBC’s cost 1.8M. Twitter’s cost $15.

If you are interested in Brand and logos in particular – this is a really good infographic that was sent to me today. Kudos to Team Twitter for not going down the involved Agency route. Agencies have their place, but in reality – so much of logo decisions – particularly when a business is at … Continue reading

So, Poppy the Puppy has made herself at home. Completely.

I don’t normally post family stuff here – but I couldn’t resist this. It reminds you that no matter how busy your day, there’s people (and animals) at home – just having a good time and chilling out.  

The Field of Dreams – If you build it…

Originally posted on betonliamcasey:
…will they come? That seems to be the question a lot of online gaming operators are asking themselves at the moment. Regional markets seem to be the new online gaming battlegrounds for the established and less established operators. The pronouncements by the EU competition commissioner (Charlie McCreevy) that regional country markets…

Embed It: Using Media Like a Pro

Originally posted on The WordPress.com Blog:
Your blogs are designed to display a staggering number of media formats that you can embed directly into your posts. Nothing helps creativity more, though, than seeing how others are already using some of the great features available here on WordPress.com. Today, let’s take a look at three bloggers who are harnessing…

AT&T goes ultra-geeky with its new ad campaign

Originally posted on Gigaom:
AT&T(s t) is preparing to do an about-face in its advertising strategy. Instead of the “it’s not complicated” campaign, which features actor Beck Bennett arguing the virtues of AT&T’s network with children, AT&T’s new ads pretty much take an “in fact, it’s really complicated” attitude. The new ad campaign, which was…

Marketing attribution: A big problem for online businesses?

I’ve been thinking about marketing attribution over the last couple of weeks. I’ve been talking to a some very interesting companies – and one of the big questions that I’ve been asking them, is how do they break down the online sales process and assign a correct weighting to the channels that contributed to the … Continue reading

Stripe Debuts A New Checkout Experience With One-Click Payments For Mobile And Web

For anyone interested in Mobile Payments, and how to build a great customer experience – you should keep an eye on where Stripe is going. Great company. (I also have an soft spot for them as the founders are Irish). The new feature is enabling something that’s been around in the egaming industry for a … Continue reading

Smile if you think that Ladbrokes will turn it around. And a cute egaming girl.

I wrote a post last year about my take on the top 3 egaming companies that are (were) winning with Brand – and I had a look at it recently based on some of the various financial results posted by both Ladbrokes and William Hill. The message in the post was that I felt that … Continue reading

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