Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough for the betting & gaming industry. … Continue reading
Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the … Continue reading
So – what’s the betting & gaming industry’s initial reaction to the news that Donald Trump is the President elect? (Like most people – I’ve been consumed by the political media over the last 36 hours – and it got me to me drafting this, early this morning, when a Trump win started to look … Continue reading
I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on … Continue reading
The internet moves fast. You forget how fast sometimes. Here is an excellent presentation on how AdTech has changed and evolved from a presentation and technology perspective since 1993. It was put together by Maciej Zawadzinski – and if you’re a Marketing maven – that has an interest in programmatic buying, adtech, or want to … Continue reading
daft.ie Rental Report, Q4, 2014 – An infographic by the team at daft.ie Rental Report
Time to Market With Native Apps Development. Worth a read – for those that ask / wonder / guess about time to market for Native development. It’s a nice summary.
Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast…
There is no excerpt because this is a protected post.
I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…