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Liam Casey / betonliamcasey

CEO / Management Consultant / Interim Executive - Ecommerce / Digital / Betting & Gaming. 10+ years betting & gaming experience. Enthusiastic about enthusiasm. Contact via: liam @ betonexperts.com
Liam Casey / betonliamcasey has written 80 posts for betonliamcasey

Full text of my recent EGR article on the (betting & gaming) industry innovation struggle.

Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough for the betting & gaming industry. … Continue reading

The importance of Brand Advocates (Infographic)

Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the … Continue reading

Betting and Gaming industry reaction (and opinion) to the Trump win.

So – what’s the betting & gaming industry’s initial reaction to the news that Donald Trump is the President elect? (Like most people – I’ve been consumed by the political media over the last 36 hours – and it got me to me drafting this, early this morning, when a Trump win started to look … Continue reading

Ten betting & gaming industry predictions for the next 3+ years.

I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on … Continue reading

Excellent presentation on the history of Advertising Technology

The internet moves fast. You forget how fast sometimes. Here is an excellent presentation on how AdTech has changed and evolved from a presentation and technology perspective since 1993. It was put together by Maciej Zawadzinski – and if you’re a Marketing maven – that has an interest in programmatic buying, adtech, or want to … Continue reading

Off topic: Interesting Daft Report on rental market in Ireland.

daft.ie Rental Report, Q4, 2014 – An infographic by the team at daft.ie Rental Report

Time to Market With Native Apps Development

Time to Market With Native Apps Development. Worth a read – for those that ask / wonder / guess about time to market for Native development. It’s a nice summary.

Marketing as Science or Art. Which are you?

Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast…

Protected: Bective Minis: Blackrock Blitz – 19th October 2014 – TEST SAMPLE

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Good infographic on the intersection of Gaming & Digital Marketing

I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…

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