Author: Liam Casey / betonliamcasey

Marketing attribution: A big problem for online businesses?

I’ve been thinking about marketing attribution over the last couple of weeks. I’ve been talking to a some very interesting companies – and one of the big questions that I’ve been asking them, is how do they break down the online sales process and assign a correct weighting to the channels that contributed to the…

March 12, 2014
Stripe Debuts A New Checkout Experience With One-Click Payments For Mobile And Web

For anyone interested in Mobile Payments, and how to build a great customer experience – you should keep an eye on where Stripe is going. Great company. (I also have an soft spot for them as the founders are Irish). The new feature is enabling something that’s been around in the egaming industry for a…

March 6, 2014
Smile if you think that Ladbrokes will turn it around. And a cute egaming girl.

I wrote a post last year about my take on the top 3 egaming companies that are (were) winning with Brand – and I had a look at it recently based on some of the various financial results posted by both Ladbrokes and William Hill. The message in the post was that I felt that…

March 1, 2014
WordPress.com Business Users: eCommerce Has Arrived!

Great add by WordPress.org. It’ll be really interesting do any enterprise operations maybe do some test and learn here – to get 3rd parties to do some cloud-based lifting.

February 26, 2014
50 great marketers to follow on Twitter. And me.

I came across this great study by the folks at Leadtail and DNN Software on how top marketers at mid-size (50-5,000 employees) US companies engage on Twitter. If you’re a marketer that wants to get inside the social media head of US marketers – check out the study here. (Disclaimer: I have nothing to do…

February 19, 2014
Content creation in 2014: what’s next?

Content creation in 2014: what’s next?

January 22, 2014
The State of Content Marketing

This is pretty cool – and I really like the email open rates by hour! I’ve been neglecting this blog – but I came across this today – really interesting. I like the email open rates by hour…

January 15, 2014
Help me, to help you. 2 great Betsafe jobs.

Help me, to help you. I really want to! I’ve got a couple of really interesting jobs that are going to be live at the Betsson Group over the next few days – and they are working with the most exciting brand out there – Betsafe.com. Want a flavour of Betsafe? Click here. What jobs…

June 10, 2013
Great people, great brand, great new start for me.

Exciting times. And maybe the best job in egaming for me? I’ve just joined the Betsson Group as Managing Director for Betsafe. You can get a great overview of the history of the Betsson Group here. It’s full of smart people, great creative ideas, and a real desire to be as successful as possible. The…

April 22, 2013
Infographic: How we consume content from Brands

I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have…

March 28, 2013