Marketing. Digital. Betting & Gaming.
“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself
I came across this great study by the folks at Leadtail and DNN Software on how top marketers at mid-size (50-5,000 employees) US companies engage on Twitter. If you’re a marketer that wants to get inside the social media head of US marketers – check out the study here. (Disclaimer: I have nothing to do
Content creation in 2014: what’s next?
I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have
CRM has evolved. In particular for the egaming industry. People are still struggling with working out the ROI for social network based activity. And it’s not good. The old paradigm of a simple two way dialogue between marketers and their audience – is dead. There are too many touchpoints out there for the digital native
Here’s a great infographic via Visually, from the folks at Kinvey – about how long it actually takes to build an iOS or Android app.
I came across this today, for the first time – and felt that it’s something that should be viewed by anyone who’s got an interest on the intersection of Brand / Online / Social Media / PR 2.0. When looking at it – the question you should be asking yourself (if you are an online
With thanks to: http://twiends.com/
Quick post this – I just came across this last night, so I thought I’d put down some thoughts. Google’s newest lab rat, is Google Correlate and it complements Google Trends in the sense that it allows you to upload your own data series and look for corresponding data trends. Google’s mission statement for this
When Chris Moneymaker won the 2003 WSOP Main Event, from a $39 buy in at PokerStars – he ended up creating what was known as “The Moneymaker Effect” – which was summed up saying “staying at home in front of a computer screen could be more profitable than going to work…” (a quote that came
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