Marketing. Digital. Betting & Gaming.
“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself
Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough for the betting & gaming industry.
So – what’s the betting & gaming industry’s initial reaction to the news that Donald Trump is the President elect? (Like most people – I’ve been consumed by the political media over the last 36 hours – and it got me to me drafting this, early this morning, when a Trump win started to look
I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on
CRM has evolved. In particular for the egaming industry. People are still struggling with working out the ROI for social network based activity. And it’s not good. The old paradigm of a simple two way dialogue between marketers and their audience – is dead. There are too many touchpoints out there for the digital native
Slightly random post this, as I was looking at a beta version of a new product vertical that we’re launching on Monday. Where have all the green buttons come from? It’s been a little while since I haven’t had to be 100% hands on with all the bells & whistles in terms of getting a
I’m still waiting to see how the US shakes out with its ongoing struggle to work out what it wants to do with online gambling. It’ll happen. My take is that poker will be first and it’ll regulated on a state by state basis. It’ll be for US companies, and as each state regulates, the
Another prediction hits the mark. I’m sorry it has. Well, things have moved on since yesterday’s post – and today a leaked memo has been published over at Two Plus Two that basically says that 95% of Absolute Poker’s staff is going to be laid off. You can see the full text of the memo
It’s not all champange supernovas and money-pit online marketing in the online gambling/gaming business. For every high-profile brand that’s splashed over the front and back pages of your local media – there’s many other online gambling businesses that (while household names in their own territories) aren’t as well known on the world stage. Some examples
Microgaming announced today that its pulling its software from US facing operators and the US market “for the time being”. They’ve driven the online casino market for many years now, and I’ve recently had a commercial presentation from them, when looking at some of their products. Their casino and flash products are still top-notch, and
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