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Internet Trends

This category contains 17 posts

Ten betting & gaming industry predictions for the next 3+ years.

I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on … Continue reading

Good infographic on the intersection of Gaming & Digital Marketing

I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…

Content creation in 2014: what’s next?

Content creation in 2014: what’s next?

Infographic: How we consume content from Brands

I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have … Continue reading

Great infographic on Social CRM

CRM has evolved. In particular for the egaming industry. People are still struggling with working out the ROI for social network based activity. And it’s not good. The old paradigm of a simple two way dialogue between marketers and their audience – is dead. There are too many touchpoints out there for the digital native … Continue reading

Genius work on where brands sit in the Social Media space.

I came across this today, for the first time – and felt that it’s something that should be viewed by anyone who’s got an interest on the intersection of Brand / Online / Social Media / PR 2.0. When looking at it – the question you should be asking yourself (if you are an online … Continue reading

Google Correlate: Your own trend data is your friend?

Quick post this – I just came across this last night, so I thought I’d put down some thoughts. Google’s newest lab rat, is Google Correlate and it complements Google Trends in the sense that it allows you to upload your own data series and look for corresponding data trends. Google’s mission statement for this … Continue reading

Online Betting: Could Financials get the Moneymaker effect?

When Chris Moneymaker won the 2003 WSOP Main Event, from a $39 buy in at PokerStars – he ended up creating what was known as “The Moneymaker Effect” – which was summed up saying “staying at home in front of a computer screen could be more profitable than going to work…” (a quote that came … Continue reading

Can I make myself trend on Twitter? I can with Eurovision. Douze Points.

OK, so I lost the vote at home to watch a recorded episode of The Pacific VS the Eurovision Final. No surprise there… So, with laptop open, on the couch, with Eurovision tinnitis after only the second song – I thought that it might give me the chance to see how social media was dealing … Continue reading

#Eurovision: What’s #blue and can’t sing?

If you clicked through from Twitter, you’ll get this joke. If not – why didn’t you? I’ll be back to actually relevant online blogging tomorrow. Make sure to follow me on: http://twitter.com/betonliamcasey If a tasteless Blue joke didn’t float your boat – why not see if #eurovision / #jedward / #wastemytime is trending on the … Continue reading