Category: marketing
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Cashout is at interesting times: Post #G2E.
I wrote a piece a few weeks ago on cashout. I still have to do a final follow up piece on the potential size of a) the cashout market for Operators in the US and b) some of the risks associated with not licensing relevant IP – but post initial article & #G2E, I’ve had…
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EGR OP ED: Will ‘Stutter’ be Peter Jackson’s next blockbuster?
Overview from @betonliamcasey on Flutter & The Stars Group merger.
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Everybody has a plan until they get punched in the face.
“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself…
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Full text of my recent EGR article on the (betting & gaming) industry innovation struggle.
Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough for the betting & gaming industry.…
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The importance of Brand Advocates (Infographic)
Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the…
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Marketing as Science or Art. Which are you?
Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast…
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Content creation in 2014: what’s next?
Content creation in 2014: what’s next?
betonliamcasey 