//
archives

marketing

This category contains 11 posts

EGR OP ED: Will ‘Stutter’ be Peter Jackson’s next blockbuster?

Overview from @betonliamcasey on Flutter & The Stars Group merger. Continue reading

Everybody has a plan until they get punched in the face.

“You can’t have everything you want, but you can have the things that really matter to you.” —Marissa Mayer, former president and CEO of Yahoo. My career has been really important to me. And I’ve loved what I’ve been doing. But sometimes, to the detriment of the things that really matter. Kind of like punching myself … Continue reading

Full text of my recent EGR article on the (betting & gaming) industry innovation struggle.

Here is the full text of the recent EGR article that I was approached to write on “The industry innovation struggle…”. This was published in the year end EGR magazine (December Issue – link behind paywall here). The industry innovation struggle. Why & what’s next? 1996 was a breakthrough for the betting & gaming industry. … Continue reading

The importance of Brand Advocates (Infographic)

Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the … Continue reading

Marketing as Science or Art. Which are you?

Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast…

Good infographic on the intersection of Gaming & Digital Marketing

I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…

50 great marketers to follow on Twitter. And me.

I came across this great study by the folks at Leadtail and DNN Software on how top marketers at mid-size (50-5,000 employees) US companies engage on Twitter. If you’re a marketer that wants to get inside the social media head of US marketers – check out the study here. (Disclaimer: I have nothing to do … Continue reading

Content creation in 2014: what’s next?

Content creation in 2014: what’s next?

Infographic: How we consume content from Brands

I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have … Continue reading

Infograph: Good common sense infograph on building a Twitter following.

With thanks to: http://twiends.com/