I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on
Category: Social gaming
I came across this today. Interesting stuff. It’s focused on console and device games – ie: Xbox / Android / etc – but for anyone interested in the space there are some interesting stats there. Will be interesting to see how the Mobile VS Desktop spend pans out over time…
CRM has evolved. In particular for the egaming industry. People are still struggling with working out the ROI for social network based activity. And it’s not good. The old paradigm of a simple two way dialogue between marketers and their audience – is dead. There are too many touchpoints out there for the digital native
I’m still waiting to see how the US shakes out with its ongoing struggle to work out what it wants to do with online gambling. It’ll happen. My take is that poker will be first and it’ll regulated on a state by state basis. It’ll be for US companies, and as each state regulates, the
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