betonliamcasey

Category: Brands

  • The importance of Brand Advocates (Infographic)

    Marketers have to realise that in the modern marketing paradigm that they no longer control the conversation. At best, marketers have to provide a framework whereby they can curate customer-focused interactions, measure the responses, and then optimise their brands for improved interactions & results. One of the most important areas to support has to the…

  • Ten betting & gaming industry predictions for the next 3+ years.

    I wrote a post nearly 5 years ago that gave some predictions around some of the areas where there would be growth in the betting & gaming industry. The summary from 5 years ago? Operators would need to focus on real-time delivery of a data-based customer experience. That there would be a huge focus on…

  • Marketing as Science or Art. Which are you?

    Saw this today. Thought it was a good summary of the paradigm shift to data-driven marketing VS the ever-present need for engaging with customers on an emotional level. If you don’t have the right blend of both – you need to get working on it fast…

  • Sometimes an ad just nails it. This one does.

    Yep – sometimes an ad just nails it. This one does. Absolutely brilliant copy-writing. Others obviously agree – when I posted this, it was in the Top 5 in Reddit today. He nailed it.

  • Infographic: How we consume content from Brands

    I’ve been talking to people recently about how the way that we consume content is evolving & changing. Ecommerce is undergoing significant changes as large companies struggle (particularly from a technical point of view) to keep up with how quickly consumer habits are changing. In particular, the app economy, hyper-localisation and the mobile web have…

  • So, it’s now “Obama Power” rather than “Paddy Power”. Genius

    Seen first hand in Ranelagh village this weekend, and Obama’s on his way… Gotta hand it to the team at Paddy Power. They’ve only gone the direct route in support of Paddy O’Bama and hope that a single view of a betting shop front might get him to change the US’ legal stance on betting.…

  • How the hell does Amazon control 30% of all ecommerce in the US?

    It was only when I read this fantastic article in Techcrunch, that I realised the actual “under the radar” scale of Amazon’s eccommerce business. Sure, they just sell books and CD’s right? Nope. And that’s a $34 billion a year in revenue nope. That’s like if one company was responsible for 15% if Ireland’s GDP.…

  • Green buttons. Coming soon to a website near you. I bet.

    Slightly random post this, as I was looking at a beta version of a new product vertical that we’re launching on Monday. Where have all the green buttons come from? It’s been a little while since I haven’t had to be 100% hands on with all the bells & whistles in terms of getting a…

  • Is social gaming the future of online gambling?

    I’m still waiting to see how the US shakes out with its ongoing struggle to work out what it wants to do with online gambling. It’ll happen. My take is that poker will be first and it’ll regulated on a state by state basis. It’ll be for US companies, and as each state regulates, the…

  • Memo about (alleged) Absolute Poker layoffs.

    Another prediction hits the mark. I’m sorry it has. Well, things have moved on since yesterday’s post – and today a leaked memo has been published over at Two Plus Two that basically says that 95% of Absolute Poker’s staff is going to be laid off. You can see the full text of the memo…